SKETCHES
Gemstone
Gemstone Rootbeer is a modern take on a classic drink. Gemstone has 5 unique flavors: Amber (Classic Rootbeer), Citrine (Cream soda), Ruby (Cherry), Sapphire (Blue “Razz”), and Emerald (Green Apple). My group and I used elements of art deco paired with vibrant colors to match the appearance of different types of gemstones. We wanted the design to feel like a modern take on vintage art deco style. Most other rootbeer brands have a similar look, so we decided to break the mold to reach an audience of people who might not normally drink rootbeer.